A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Latest Articles
Forbes: Benefits Of Using Conversational Marketing Approaches With Your Customers
This article was originally written by Greg Kihlström for Forbes Agency Council. Read the…
MarTech: North Star goals for category leaders: One-to-one, omnichannel personalization
In this first article in the series, I will explore the first North Star goal…
Realizing the Benefits of First and Zero Party Data for Marketers
In today’s digital world, data is king. As marketers, we are constantly looking for ways…
Composable Customer Data Platforms with Florian Delval, ActionIQ
The following was transcribed from a recent interview on The Agile Brand with Greg…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
