A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Latest Articles
Forbes: A North Star for Personalized Customer Experience
I have identified four core principles that I call our North Star goals. They may…
MarTech: The ROI of personalized experiences: Audience measurements
This article was originally written by Greg Kihlström and posted on Martech.org. Read the…
Forbes: Maintaining Employee Morale Before, During And After A Digital Transformation
This can affect many things adversely, both inside and outside the company, including employee engagement,…
Forbes: It’s Time to Think About Experience Operations
This article was written by Greg Kihlström for Forbes Agency Council. You can read…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
