A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
Latest Shows
#668: The Five Levels of AI with Courtney Baker, Knownwell
Joining us today is Courtney Baker, Chief Marketing Officer at Knownwell and co-host of the AI Knowhow podcast. With a…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Latest Articles
Harnessing AI to accelerate agile marketing and innovation
For agile brands, the fusion of agile methodologies with artificial intelligence (AI) is emerging as…
Prioritizing data quality over quantity
The non-linear buyer’s journey demands a paradigm shift in marketing strategies. As consumers navigate their…
Forbes: The Time To Formalize An Approach To AI Adoption Is Now
This article was written for Forbes Agency Council by Greg Kihlström. As an advisor to…
Happy Employees Create Happy Customers: The Interdependence of Employee and Customer Experiences
The mantra “Happy employees create happy customers” has transcended mere corporate jargon to become a…
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Upcoming Events
2025 CX Leaders Advance
CX Leaders Advance is the premier independent conference for professionals who lead (or significantly…
PegaWorld 2025
PegaWorld is Pega’s annual conference, featuring product announcements, keynotes from thought leaders, and product…
Online Scrum Master Summit (OSMS)
Scrum Masters, Agile Coaches, and change-makers—this one’s for you! The Online Scrum Master Summit…
Forrester CX Summit North America 2025
At CX Summit 2025, CX, digital, and marketing leaders unite to delve into this…
eTail Boston 2025
eTail is your opportunity to be at the forefront of the retail revolution. How?…
The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
