A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#36: Knowing when and how to automate your sales processes with Joshua Garrison, Apollo
Today, we’re joined by Joshua Garrison, Vice President of Content Marketing and Product Education at Apollo.io, a leading go-to-market platform…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
4 Brand as Relationship (Evolution of Brands)
As more and more brands have adopted the experience approach, it has become clearer…
Governance (Component of the Center of Experience)
In the Center of Experience, governance defines how both customer and employee experience follow…
Conversational AI
Conversational AI enables individuals to interact with a web-based application in a similar manner…
User Generated Content (UGC)
User-generated content or UGC refers to any content that is created by your audience,…
Product Line Strategy
A Product Line Strategy is a marketing and business approach focused on managing a…
Zero Party Data
While similar to first party data in that it is “owned” by the brand,…
Product Roadmap
The product roadmap is a high-level visual representation of an organization’s product strategy over…
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In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Customer feedback drives positive impact
Customer feedback is a crucial component in driving positive impact for businesses. In the podcast transcript, the speaker highlights the…
