Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Analytics
Analytics are data that relate to a specific platform, set of users, buyer’s journey,…
Lean data strategy
Lean data is a focused approach to extracting valuable insights from a wealth of…
Revenue Operations (RevOps)
Revenue Operations, or RevOps, is the strategy that focuses on increasing revenue by aligning…
Sprint Planning Agenda Template
You can use this Sprint Planning Meeting Agenda Template and modify it for your…
Data Science (for Marketers)
Data science is the process and practice of extracting insights from data using various…
Rich Communication Services (RCS)
Rich Communication Services (RCS) is a modern messaging protocol that upgrades traditional SMS (Short…
Sales Enablement (SE)
Sales Enablement (SE) is the strategic process of equipping sales teams with the tools,…
Feedback recession
The Feedback Recession refers to the growing reluctance of customers to provide feedback to…
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More Articles on MarTech, AI, & Customer Experience
Fragmented communication harms the customer experience
The relationship between brands and customers is increasingly complex, characterized by a multitude of communication channels and touchpoints. The fragmentation…
