Expert Advice for Marketing Leaders on MarTech, AI, & CX
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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Product-Led Growth (PLG)
Product-Led Growth (PLG) is a business strategy in which the product itself drives user…
Digital Experience Maturity
Definition This is a measurement of how sophisticated an organization is in providing a…
Retrospective Meeting Agenda
You can use this Retrospective Meeting Agenda and modify it for your own purposes.…
Lean data strategy
Lean data is a focused approach to extracting valuable insights from a wealth of…
Revenue Operations (RevOps)
Revenue Operations, or RevOps, is the strategy that focuses on increasing revenue by aligning…
Analytics
Analytics are data that relate to a specific platform, set of users, buyer’s journey,…
Sales Enablement (SE)
Sales Enablement (SE) is the strategic process of equipping sales teams with the tools,…
Tealium
Tealium is a leading Customer Data Platform (CDP) that enables businesses to unify their…
Latest Research
The more recent insights, trends, and stats to guide your work
More Articles on MarTech, AI, & Customer Experience
Leveraging contractors to demonstrate need for a full-time role
Within marketing teams, the challenge of maintaining productivity while facing budgetary constraints has become increasingly pronounced. Many organizations are grappling…
