Today we’re going to talk about building a culture of experimentation and how it can benefit B2B brands.
To help me discuss this topic, I’d like to welcome Kirsty Dawe, CEO at Webeo.
About Kirsty Dawe
Kirsty Dawe is the CEO of Webeo, B2B website personalisation software that delivers a proven solution to the website conversion problem in B2B. Webeo’s software helps B2B organisations increase website leads by delivering a highly relevant, personalized experience to the B2B buyer as soon as they hit the website and tailoring that journey as they move through the funnel. They have dedicated the last ten years to making sure their product maximises conversion around the complex B2B buyer journey.
Dawe has academic and practical experience in B2B marketing and lead generation, automation, data analysis, business growth, technology innovation, and full marketing mix in various sectors. Before Webeo, she held the role of Managing Director of award winning agency Really B2B for 15 years. Dawe is a DMA B2B Council member, regular Superbrands judge, and proud advocate for B2B marketing worldwide. She is also a mother of 3, mentor and coach.
With her extensive knowledge and skills in B2B marketing and website customization, Kirsty is ready to share with listeners the importance of website personalization and how it can help solve conversion problems while increasing business ROI.
Resources
- Webeo website: https://www.webeo.com/
- The B2B Agility podcast website: https://agilebrandguide.com/latest-podcasts/b2bagility/
- Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/
- Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
- The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Kirsty Dawe, CEO, Webeo
