Beyond the Hype—Orchestrating an AI-Powered Marketing Engine
The deluge of AI-powered tools has created a palpable sense of urgency in every marketing department. The temptation is to chase the latest shiny object, to integrate generative AI for the sake of generating more. More content, more variations, more assets.
#847: Acquia CMO Jennifer Griffin Smith on MarTech that delivers beyond the hype
Today, we’re going to talk about moving beyond the hype cycle to build a marketing technology ecosystem that actually delivers. We’ll explore how to treat content orchestration not as a task but as a core strategic discipline, how to make AI a practical asset rather than a science project,…
Conductor Brings Native AI Content Optimization to Acquia CMS Through New OEM Partnership
Conductor receives Acquia’s 2025 Partner of the Year award as integration streamlines AI-powered content creation for enterprise teams
Acquia Brings AI Search Experiences to its Digital Experience Platform (DXP) with SearchStax
Acquia, the leader in open digital experience software, today announced a strategic partnership with SearchStax, the Search Experience Company, to elevate the search experience of Drupal-based websites with advanced AI-driven search capabilities. The partnership will replace Acquia’s existing Solr site search service with a comprehensive new solution, Acquia Search…
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