Tag: Ai4

Atera CMO Nir Elharar gives his expert mode perspective. Marketing leaders have spent roughly two years buying AI on the strength of demos. A vendor shows the generation, the clean chat window, the workflow that runs beautifully on stage, and the room nods. The purchase gets justified on what…

The mandate from the C-suite is clear, and it has been for some time: “Do something with AI.” For enterprise marketing leaders, this directive has become a constant hum in the background of every strategic discussion. The most common response, and a logical one at that, is to spin…

I recently had a conversation with Coca-Cola FEMSA’s Chief Data Officer, Jose Martinez, at the AI4 conference in Las Vegas, and his perspective is a masterclass in pragmatism. He’s not a futurist selling a vision of a fully autonomous enterprise; he’s an architect in the trenches, building a data…

NiCE CTO Kevin Lee on why AI pilots stall before production, governing agents proportionately, and when deterministic AI beats an expensive frontier model.

Answering questions for The Agile Brand Guide ahead of his Ai4 session on safe AI adoption, Shawn Surber argued that a blocked AI tool doesn’t buy you a delay. It buys you a detour, and the detour is where your data actually goes missing.

Big Spaceship CEO Taryn Crouthers on where AI belongs in creative work, where human judgment can’t be delegated, AI addendums, and pricing beyond time and materials.

Ninth Annual Event sees record growth in attendance, exhibitors, speakers and programming

Jose Martinez, Global Chief Data Officer at Coca-Cola FEMSA, on getting to one usable version of the truth across 15 countries — and selling data governance to the board.

Show Floor to Feature Startup Innovation, Global AI Participation, and New Agentic AI Demonstrations