Tag: Amazon

Martech news Sept. 23, 2026: Amazon says sellers accept 90%+ of Seller Assistant AI picks, Phave launches AI-native automation, Citi debuts commerce media.

Amazon DSP and Adform open ChatGPT ad buying, the IAB lifts 2026 US ad growth to 12.3%, Google ships Data Strength Uplift. Martech news, Sept 10, 2026.

Yesterday’s wave of announcements tells a story that vendor headlines obscure: agentic AI is no longer simply a roadmap item, as it is actively being deployed into advertising operations, customer service, content workflows, and media buying right now. But the gap between deployment and measurable productivity is widening, not…

Boomers are least likely to participate in deal days, with 41% saying brands don’t offer the best deals during deal day sales

The dominant theme across yesterday’s announcements is a market in the middle of a painful transition: AI tools are proliferating faster than organizations can absorb them, governance is lagging dangerously behind deployment, and workforce pressure is intensifying in ways that go well beyond productivity talking points. Chief Marketing Officers…

Most of these announcements describe capabilities that require substantial data infrastructure, integration work, and organizational change management to deliver on their promises. DOJO AI’s 20% month-on-month growth is impressive, but its 100-customer base means it is still early-stage. Amazon’s AgentCore managed harness is genuinely useful for developers, but it…

New agents saving time and creating measurable value for early adopters

Three interconnected themes dominate the latest enterprise marketing intelligence: the rapid maturation of agentic AI as a commerce and customer experience layer; the growing consumer trust deficit around AI-generated brand content; and the organizational readiness gap that is preventing marketing teams from capturing AI’s full potential. Together, these themes…

The martech industry dropped another set of agentic AI announcements. The real story isn’t that AI is taking over marketing. It’s that AI is taking over specific, high-volume, low-judgment tasks: audience segmentation queries, content variation generation, cross-media measurement, AI search optimization. LiveRamp’s new agent-powered platform, Typeface’s Marketing Orchestration Engine,…

This article was written by Greg Kihlström for CMSWire. Free shipping, easy returns and Buy with Prime drove record sales for Prime Day 2025. DTC brands must now meet these CX benchmarks year-round.