Tag: Amplitude

Yesterday’s collection of announcements is a compressed snapshot of a structural shift in how marketing organizations will operate, compete, and be held accountable. Three forces are converging simultaneously — and CMOs who read these announcements as vendor press releases rather than operational signals will fall behind quickly.

InfiniGrow acquisition advances Amplitude’s AI vision by expanding intelligent analytics across marketing and revenue use cases

The core prediction is this: the “new brand currency” will be nothing less than unvarnished authenticity. This shift mandates a re-evaluation of human capital, where employees must evolve from task executors into sophisticated managers of digital agents, and where emotional intelligence is set to transition from a soft skill…

Amplitude (Nasdaq: AMPL),a leading digital analytics platform, today announced Web Experimentation – a new product that makes it easy for product managers, marketers, and growth leaders to A/B test and personalize web experiences. With visual editing and point-and-click interaction, Web Experimentation reduces the need for engineering support and accelerates testing.