The $11 Billion Election and the Changing Media Landscape

The $11 Billion Election and the Changing Media Landscape

Aug 24, 2026

The 2026 midterms are projected to see nearly $11B in political ad spending. That headline number is remarkable on its own, but what it represents may be even more significant. Political advertising has evolved from a cyclical surge every two years into a structural force that shapes how media…

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