Mondelez Achieves Groundbreaking Results with Innovative CTV Campaign Powered by Kargo, SmartCommerce, and Attain
Mondelez, a global leader in the snack industry, has achieved groundbreaking success with an innovative Connected TV (CTV) campaign, conceptualized and executed by Kargo in partnership with SmartCommerce’s advanced commerce tools and Attain’s powerful measurement capabilities. By leveraging cutting-edge commerce integration and precision measurement, the campaign delivered 10X higher conversions than industry benchmarks and drove a 12% increase in new buyers—a major win for performance-driven CTV advertising.