Exploring the MarTech & CX Landscape
Connecting the Snowflake AI Data Cloud With Bloomreach’s Autonomous Marketing, Businesses Can Centralize and Activate Data Across Marketing Channels
Loyalty isn’t dead. It’s just been grossly misunderstood. Traditional loyalty programs—built on points, perks, and promo codes—are fading into irrelevance as customers shift their expectations. They no longer reward brands just for consistency or price. Today’s consumers demand more: personalized experiences, seamless interactions across channels, and recognition beyond the checkout page.
Agility requires a complete rethinking of how we approach customer loyalty — not as an afterthought at the end of the funnel, but as a core driver of long-term brand value and experience strategy.
Today, we’re going to talk about the evolution of customer loyalty and what brands need to do to keep up in a time when consumers have more choices, higher expectations, and less patience.
Artificial Intelligence (AI) accelerates personalized customer experiences by enabling marketers to analyze vast amounts of data quickly and efficiently. With AI technology, marketers can gain valuable insights into customer preferences, behaviors, and trends, allowing them to create personalized marketing campaigns that resonate with their target audience.
Today we’re going to talk about the impact of AI on Chief Marketing Officers, as well as personalization and how, with the help of AI, it might finally be the year of personalization. To help me discuss this topic, I’d like to welcome Amanda Cole,…
