Expert Mode from The Agile Brand Guide®

Expert Mode: Beyond the Blue Link: Navigating the New Era of AI-Driven Discovery

Mar 1, 2026

The rise of generative AI, conversational interfaces, and AI-native browsers represents not just another channel to manage, but a fundamental reordering of the customer journey. We are moving from a world of search queries and results pages to one of conversational discovery and synthesized answers.

The Agile Brand with Greg Kihlström

#801: Brandlight CEO Imri Marcus on GEO, AI browsers, and the new search experience

Jan 21, 2026

Today, we’re going to talk about the rise of AI browsers and Generative Engine Optimization, or GEO. Whether it’s using ChatGPT or Perplexity to search the web or with tools like OpenAI’s Atlas browser, we’re seeing a convergence of search, shopping, and conversation that could fundamentally change how brands…

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