Tag: Comviva

The recent wave of martech announcements shares a common thread that Chief Marketing Officers (CMOs) should read carefully: the industry is rapidly bifurcating between organizations that are operationalizing AI across end-to-end workflows and those still using it as a productivity add-on for individual tasks.

The Global CMO Survey Report 2026 by Comviva reveals that while 90% of organizations increased AI investment in the past two years, only 12% can rigorously measure the revenue AI generates. This disconnect, termed the “AI Efficiency Divide,” indicates a structural challenge requiring a fundamental shift in how enterprises…