Bridging the AI Efficiency Divide: Measuring Real Value Beyond the Hype

Bridging the AI Efficiency Divide: Measuring Real Value Beyond the Hype

Jun 7, 2026

The Global CMO Survey Report 2026 by Comviva reveals that while 90% of organizations increased AI investment in the past two years, only 12% can rigorously measure the revenue AI generates. This disconnect, termed the “AI Efficiency Divide,” indicates a structural challenge requiring a fundamental shift in how enterprises…

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