Tag: Contentful

Salesforce has signed a definitive agreement to acquire Contentful, the composable content platform used by more than 4,800 brands to deliver personalized digital experiences at scale. The deal, announced June …

The relevant question isn’t if AI will fundamentally change our function, but how we, as leaders, will architect that change within our organizations. The most forward-thinking are looking past the simple automation of tasks and toward the augmentation of talent, judgment, and creativity.

As we enter 2026, the omnipresence of artificial intelligence will continue to transform it from a cutting-edge advantage into a mere operational baseline. As every competitor integrates the same autonomous agents, generative tools, and optimization engines, the race for the “fastest algorithm” will become irrelevant. Industry leaders agree: the…

The core prediction is this: the “new brand currency” will be nothing less than unvarnished authenticity. This shift mandates a re-evaluation of human capital, where employees must evolve from task executors into sophisticated managers of digital agents, and where emotional intelligence is set to transition from a soft skill…

A significant “optimism-execution gap” exists where high aspirations for AI adoption often outpace tangible, integrated deployments. This report, “Digital Report: When Machines Make Marketers More Human,” based on a survey of 425 marketing leaders globally and real-time diary studies conducted by Atlantic Insights in partnership with Contentful, provides a…

Today, we’re going to talk about how AI is reshaping the very definition of a modern marketer. We’ll explore the shift from simply automating tasks to augmenting human creativity, the rise of the ‘full stack’ marketer, and what skills are becoming non-negotiable in an AI-driven world. To help me…

Contentful, a leading content platform trusted by more than 4,200 customers, today launched a host of new features and partnerships that – together with Contenful’s market-leading content management system (CMS) capabilities – deliver a modern, flexible solution for creating digital experiences at scale.