Contentful Archives

Amplifying Human Marketing: Bridging AI’s Optimism-Execution Gap

Agile Brand Guide on November 23, 2025

A significant “optimism-execution gap” exists where high aspirations for AI adoption often outpace tangible, integrated deployments. This report, “Digital Report: When Machines Make Marketers More Human,” based on a survey of 425 marketing leaders globally and real-time diary studies conducted by Atlantic Insights in partnership with Contentful, provides a strategic blueprint for closing this gap and transforming AI from promise to measurable practice

#772: Contentful CMO Elizabeth Maxson on AI-augmented human creativity in marketing

Agile Brand Guide on November 21, 2025

Today, we’re going to talk about how AI is reshaping the very definition of a modern marketer. We’ll explore the shift from simply automating tasks to augmenting human creativity, the rise of the ‘full stack’ marketer, and what skills are becoming non-negotiable in an AI-driven world.
To help me discuss this topic, I’d like to welcome, Elizabeth Maxson, CMO at Contentful.

Contentful Reveals Next Phase of Growth With Modern DX Vision, Product Innovation and Strategic Partnerships

Agile Brand Guide on March 31, 2025

Contentful, a leading content platform trusted by more than 4,200 customers, today launched a host of new features and partnerships that – together with Contenful’s market-leading content management system (CMS) capabilities – deliver a modern, flexible solution for creating digital experiences at scale.