Cordial: Designing the AI-Native Marketing Organization: Structure, Skills, and Governance for Accelerated Growth
However, recent research by Cordial and Org.Works challenges this narrative. Their April 2026 study, Designing the AI-Native Marketing Organization: How Retail Marketing Leaders Are Redesigning Teams, Roles, and Governance for AI, surveying 100 retail marketing executives, reveals that AI does not simplify marketing; rather, it intensifies the need for…
AI redefines skills, roles, technology and governance — according to Org.Works and Cordial — with 50% of retail leaders planning to increase marketing headcount
Cordial, the enterprise marketing platform used by Levi’s, Tapestry, L.L.Bean and Boot Barn, today released Designing the AI-Native Marketing Organization, a new report on how retail marketing leaders are rethinking skills, roles, technology, and governance to keep pace with generative and agentic AI.
Yesterday’s MarTech News | March 25, 2026
The latest martech developments highlight several AI-focused initiatives, including agentic commerce and new marketing agents. However, data from Supermetrics indicates a notable gap in adoption: while 70% of e-commerce brands prioritize optimizing marketing spend, only 8% currently use AI for campaign optimization. This suggests that the primary challenge for…
Cordial: Closing the Intent Divide: Operationalizing Intent in the Age of AI Agents
This shift reveals a critical challenge for enterprises: “The Intent Divide,” a recent study by Cordial highlights a measurable gap between what brands believe they know about customer intent and what consumers expect in terms of empathy and contextual understanding.
Cordial Brings AI Into the Work, Not Just the Workflow
AI agents designed to ground, govern, execute, and coordinate marketing activations in real time
Catch the latest episodes of our shows
Listen to the latest episode of The Agile Brand podcast here: