Tag: Cordial

The latest martech developments highlight several AI-focused initiatives, including agentic commerce and new marketing agents. However, data from Supermetrics indicates a notable gap in adoption: while 70% of e-commerce brands prioritize optimizing marketing spend, only 8% currently use AI for campaign optimization. This suggests that the primary challenge for…

This shift reveals a critical challenge for enterprises: “The Intent Divide,” a recent study by Cordial highlights a measurable gap between what brands believe they know about customer intent and what consumers expect in terms of empathy and contextual understanding.

AI agents designed to ground, govern, execute, and coordinate marketing activations in real time