Marketing Operations by Greg Kihlström

New Book on Building and Scaling Modern Marketing Operations from Greg Kihlström and Publisher De Gruyter Brill

May 18, 2026

Marketing Operations: Strategy, Implementation, and Optimization of Marketing Teams, Processes, and Platforms by Greg Kihlström offers a practical framework for leaders seeking stronger alignment, governance, measurement, and operational maturity

Catch the latest episodes of our shows

ReflexAI CEO Sam Dorison on the gap between sales training and what happens in the real world
The Agile Brand with Greg Kihlström

ReflexAI CEO Sam Dorison on the gap between sales training and what happens in the real world

Infobip’s Ben Lewis on building deeper relationships with sports fans
The Agile Brand with Greg Kihlström

Infobip’s Ben Lewis on building deeper relationships with sports fans

LiveRamp’s Daniella Harkins on distinguishing AI hype and real innovation
The Agile Brand with Greg Kihlström

LiveRamp’s Daniella Harkins on distinguishing AI hype and real innovation

Forrester’s Gina Bhawalkar on building great CX with an AI-enabled workflow
The Agile Brand with Greg Kihlström

Forrester’s Gina Bhawalkar on building great CX with an AI-enabled workflow

Forrester’s Chuck Gahun on AI agents as decision makers in the buyer’s journey
The Agile Brand with Greg Kihlström

Forrester’s Chuck Gahun on AI agents as decision makers in the buyer’s journey


Listen to the latest episode of The Agile Brand podcast here:

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