Expert Mode - Insights from marketing, AI, and CX pros

Expert Mode: The Dawn of Experiential Retail Media and Why Your Next Big Win is in the Aisles

Oct 3, 2026

In our collective rush toward the digital horizon, many of us have overlooked a fundamental truth: the most powerful channel for product discovery isn’t a social feed or a search engine. It’s the brick and mortar retail store.

Freeosk’s Matt Eichorn and Dilini Fernando on retail media 3.0: turning the physical store into measurable media

Freeosk’s Matt Eichorn and Dilini Fernando on retail media 3.0: turning the physical store into measurable media

Aug 27, 2026

Freeosk’s Matt Eichorn and Dilini Fernando on retail media 3.0: how opt-in in-store kiosks turn physical discovery into measurable, identity-linked media.

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