The Agile Brand Predicts 3.0–3.5% Holiday Sales Growth, Below the Industry Consensus, and Publishes Its Forecast to Be Scored Against the Data
New public tracker at holidayshopping.ai compiles more than 100 sources and nearly 2,000 data points on holiday shopping since 1992, including an AI Shopping Index that follows how consumers and AI agents shop
CMSWire: Cyber Week 2025: The Rise of Agentic Commerce and the Surgical Shopper
The story isn’t declining foot traffic — it’s the rise of informed, AI-empowered buyers who expect certainty and value in every interaction. This article was written by Greg Kihlström for CMSWire.
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