Tag: Infobip

Yesterday delivered a concentrated set of announcements that, taken together, reveal a marketing technology landscape undergoing a structural shift, not a gradual evolution. The dominant theme is consolidation of data and AI capabilities into fewer, more powerful hands, while the gap between vendors claiming “agentic AI” and organizations actually…

New always-on conversational agent with team race intelligence, team insights, and interactive experiences powered by Infobip AgentOS

The martech industry dropped another set of agentic AI announcements. The real story isn’t that AI is taking over marketing. It’s that AI is taking over specific, high-volume, low-judgment tasks: audience segmentation queries, content variation generation, cross-media measurement, AI search optimization. LiveRamp’s new agent-powered platform, Typeface’s Marketing Orchestration Engine,…

Global communications platform Infobip forecasts over 3.9 billion messages exchanged between brands and customers this shopping season, marking a 15% increase year on year. This reflects how AI, mobile commerce, and rich messaging channels are powering more personalized shopping experiences.