Tag: Infobip

The battle for a fan’s loyalty isn’t won or lost in 90 minutes or four quarters. It’s a year-round campaign fought in the quiet moments between games, in the off-season, and on the multitude of digital channels where fans live their lives. The core challenge, which should sound familiar…

Yesterday’s martech news, July 20, 2026: 5W finds OpenAI takes 24.6% of AI citations, CTM adds OpenAI Ads attribution, and Infobip pushes conversational retail.

Acquisition brings nearly two decades of email expertise, vendor-agnostic observability, and intelligent routing capabilities to Infobip

Taken together, this week’s guests are describing the same terrain from different vantage points. Whether the goal is a confident furniture purchase, a sales rep who can handle the unexpected pivot, a fan who feels genuinely known, or a brand that shows up in an AI-generated answer, the winners…

Infobip VP of Marketing Ben Lewis on building deeper relationships with sports fans: fan-first channels, unified data, AI-powered engagement, and value exchange.

Yesterday delivered a concentrated set of announcements that, taken together, reveal a marketing technology landscape undergoing a structural shift, not a gradual evolution. The dominant theme is consolidation of data and AI capabilities into fewer, more powerful hands, while the gap between vendors claiming “agentic AI” and organizations actually…

New always-on conversational agent with team race intelligence, team insights, and interactive experiences powered by Infobip AgentOS

The martech industry dropped another set of agentic AI announcements. The real story isn’t that AI is taking over marketing. It’s that AI is taking over specific, high-volume, low-judgment tasks: audience segmentation queries, content variation generation, cross-media measurement, AI search optimization. LiveRamp’s new agent-powered platform, Typeface’s Marketing Orchestration Engine,…

Global communications platform Infobip forecasts over 3.9 billion messages exchanged between brands and customers this shopping season, marking a 15% increase year on year. This reflects how AI, mobile commerce, and rich messaging channels are powering more personalized shopping experiences.