Tag: LiveRamp

If there’s a single thread running through this week’s episodes, it’s the discipline required to turn AI ambition into durable value—and the growing consensus that speed, on its own, is not a strategy.

The pressure on marketing leaders to “have an AI strategy” is palpable. It’s a recurring line item on board meeting agendas and a constant hum in the background of every planning session. The vendor landscape, of course, has responded in kind, with every platform suddenly rebranded as a revolutionary,…

Today, we’re going to talk about moving past the theoretical promise of AI and into its practical application for enterprise marketing. We’ll discuss: How to demystify AI for the broader marketing organization so your teams can actually use it. Moving beyond theory to discuss tangible applications that drive efficiency…

Cannes Lions amplified yesterday’s announcement volume, but stripping away the festival backdrop and vendor superlatives reveals three concrete signals that Chief Marketing Officers (CMOs) cannot afford to misread.

Yesterday’s wave of martech and AI news tells a story that is more complicated, and more consequential, than the vendor headlines suggest. The sheer volume of AI product launches (30+ in a single day) reflects an industry in a feature arms race, not a maturity phase. For Chief Marketing…

Recent research surfaces a single dominant pattern: the AI infrastructure layer and the data layer underneath it are consolidating faster than most marketing organizations are restructuring around them. Gartner’s latest forecast puts global AI spending at $2.59 trillion in 2026, a 47% jump year-over-year, with enterprises still trailing vendors…

Yesterday delivered a concentrated set of announcements that, taken together, reveal a marketing technology landscape undergoing a structural shift, not a gradual evolution. The dominant theme is consolidation of data and AI capabilities into fewer, more powerful hands, while the gap between vendors claiming “agentic AI” and organizations actually…

Publicis Groupe has entered into an agreement to acquire LiveRamp, a global data collaboration platform.

Platform updates multiply effectiveness of agent-powered marketing

Yesterday’s announcements represent genuine progress in marketing technology. Autonomous agents can handle specific, well-defined workflows faster and cheaper than humans. But they’re not replacing marketing teams; they’re augmenting them.