#755: Sitecore CMO Michelle Boockoff-Bajdek and Microsoft’s Talisha Padgett on designed intelligence for marketing
Today, we’re going to talk about the intentional design of our marketing future. We’ll explore how leading brands are moving beyond the hype of AI to build practical, collaborative frameworks between humans and machines, shifting from outdated customer segments to real-time signals, and ultimately, creating experiences that are not…
#752: Microsoft Azure Core CTO Marcus Fontoura on innovation and the platform mindset
Today, we’re going to talk about the power of a platform mindset in driving innovation and achieving true agility within large organizations. To help me discuss this topic, I’d like to welcome, Marcus Fontoura, Technical Fellow at Microsoft, as CTO for Azure Core at Microsoft, and author of the…
#746: Personalizing the DTC customer experience with Kelly Soligon, Microsoft
Today, we are in New York City at Contentsquare’s CX Circle and we’re going to talk about leveraging AI and personalization to drive success in direct-to-consumer marketing. To help me discuss this topic, I’d like to welcome Kelly Soligon, VP of Consumer Digital Direct Sales at Microsoft. Kelly, welcome…
#113 Enhancing Customer Satisfaction: Microsoft’s UX Strategies
The critical shift from engineering focus to UX design focus
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