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Yesterday’s Marketing Technology & AI News | May 14, 2026

May 14, 2026

Yesterday’s announcements illustrate that the martech industry is in the middle of a painful, expensive, and operationally disruptive transition, and most marketing organizations are simply not ready for it. Seven major announcements dropped on May 13, 2026, spanning agentic AI platforms, enterprise data infrastructure, social commerce automation, and workforce…

Expert Mode - Insights from marketing, AI, and CX pros

Expert Mode: Reframing Your AI Strategy from Technology-First to Customer-Moment-First

May 7, 2026

The best approach, as forward-thinking leaders are beginning to realize, is not to reject AI, but to fundamentally reframe its purpose. It requires shifting the starting point of the conversation from the capabilities of the technology to the nuance of human interaction—what Michelle Cooper, Chief Marketing Officer at Nice,…

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Verse.ai Announces RCS Messaging Functionality for Branded Text Conversations

May 6, 2026

Verse.ai, a business texting platform, now offers RCS messaging for greater branding, stronger security, ability to send high-resolution images, and more.

#841: NiCE CMO Michelle Cooper on the most common mistake brands make with AI and CX

#841: NiCE CMO Michelle Cooper on the most common mistake brands make with AI and CX

Apr 9, 2026

Today, we’re going to talk about moving beyond the hype of AI in customer experience. We’ll explore how to ground an AI strategy not in the technology itself, but in the real, human moments that define a brand, and discuss why empowering your frontline team might be the most…

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Expert Mode: Beyond Deflection – The Rise of Action-Oriented AI in Customer Engagement

Mar 10, 2026

While the pursuit of natural language understanding was a necessary step, it often overshadowed a more critical goal: utility. The real measure of success isn’t whether an AI can eloquently apologize for its inability to help, but whether it can actually solve the customer’s problem.

#806: NiCE Cognigy VP of Marketing Alan Ranger on agentic customer service

#806: NiCE Cognigy VP of Marketing Alan Ranger on agentic customer service

Feb 2, 2026

Today, we’re going to talk about the next evolution of AI in customer service. As more companies turn to automation to manage scale and efficiency, the real challenge isn’t just implementing a chatbot; it’s ensuring that technology actively solves problems and enhances the customer relationship, rather than just deflecting…

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NiCE Cognigy Unveils Simulator, an AI Performance Lab to Enable Enterprise-Scale Evaluation of Production-Grade AI Agents

Jan 21, 2026

New simulation layer allows enterprises to run large-scale agent evaluations, providing insights & evidence to safely deploy, test, and continuously improve enterprise-grade AI Agents.

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NiCE Closes Acquisition of Cognigy

Sep 9, 2025

Acquisition of Cognigy further accelerates NiCE’s AI roadmap while immediately presenting Cognigy’s exceptional conversational AI to NiCE’s global distribution network of more than 25,000 existing customers

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NiCE Deepens Salesforce Partnership to Streamline Customer Service Workflows

Aug 12, 2025

NiCE today announced an expanded strategic partnership with Salesforce to deliver seamless, AI-driven customer experiences through a deeper integration between NiCE CXone Mpower and Salesforce Service Cloud.