Tag: Optimove

There’s a way to read yesterday’s press releases as a highlight reel of AI progress. Chief Marketing Officers (CMOs) should read them differently — as a list of decisions that just landed on their desk. Across the June 4 announcements, the news that matters isn’t really about AI at…

Yesterday’s wave of announcements demonstrate that the marketing technology industry is bifurcating into two camps — those building genuine autonomous capability and those rebranding existing automation with an “agentic” label. For Chief Marketing Officers (CMOs), the cost of getting this wrong is no longer just wasted budget. It’s eroded…

Yesterday’s news paints a picture that is simultaneously exciting and cautionary for CMOs. The dominant theme is that AI is arriving unevenly, and the organizations that will benefit are those that pair adoption with governance, not just speed. On the e-commerce side, two announcements illustrate divergent but complementary trends.

New capabilities empower marketers with AI agents for content creation, quality assurance, and decisioning

Yesterday delivered a concentrated wave of announcements that, taken together, reveal a marketing technology landscape in genuine structural transition — not the incremental AI feature-adding of prior years, but a fundamental shift in how marketing work gets done. Before CMOs get swept up in vendor enthusiasm, here is what these…

Optimove’s next evolution of email marks a new era of email personalization at scale for Positionless Marketers. Enhanced capabilities combine industry-leading AI agents with state-of-the-art data foundations

This article was written by Greg Kihlström for the Optimove blog. Explore the Contrast between Journey Orchestration and Traditional Campaigns and the Mutual Advantages for Brands and Customers

Optimove announced partnerships with gamification leaders Captain Up and Gamanza Engage (a business unit within Gamanza Group AG), delivering a first to iGaming and Sports Betting operators: AI-orchestrated gamification. Optimove is the #1 CRM Marketing Solution used by iGaming and sports betting operators. 

Today, Optimove announced its 2024 Consumer Perspective on AI-Driven Brand Marketing Report. In it, consumers reveal surprising answers about how AI is used to market to them.  

Welcome to our first March Madness episode – and in the spirit of this, today we’re going to talk about the customer journey and experience in an industry that has one of the highest velocity of transactions, yet with very little differentiation…