Yesterday’s Marketing Technology & AI News | April 6, 2026
Yesterday’s news paints a picture that is simultaneously exciting and cautionary for CMOs. The dominant theme is that AI is arriving unevenly, and the organizations that…
Optimove Announces New AI–Powered Capabilities to Improve and Accelerate the Content Lifecycle
New capabilities empower marketers with AI agents for content creation, quality assurance, and decisioning
Yesterday’s Marketing Technology News | March 31, 2026
Yesterday delivered a concentrated wave of announcements that, taken together, reveal a marketing technology landscape in genuine structural transition — not the incremental AI feature-adding of prior…
Optimove launches its new Email Marketing Solution, significantly enhancing marketers’ Creative Power
Optimove’s next evolution of email marks a new era of email personalization at scale for Positionless Marketers. Enhanced capabilities combine industry-leading AI agents with state-of-the-art data…
Optimove Blog: How Customer Journey Orchestration Changes Your Marketing Approach
This article was written by Greg Kihlström for the Optimove blog. Explore the Contrast between Journey Orchestration and Traditional Campaigns and the Mutual Advantages for Brands…
Optimove Partners With Captain Up and Gamanza Delivering First AI-Orchestrated Gamification
Optimove announced partnerships with gamification leaders Captain Up and Gamanza Engage (a business unit within Gamanza Group AG), delivering a first to iGaming and Sports Betting operators: AI-orchestrated gamification. Optimove is the…
Optimove announces new report on 2024 consumer perspectives on AI-driven brand marketing
Today, Optimove announced its 2024 Consumer Perspective on AI-Driven Brand Marketing Report. In it, consumers reveal surprising answers about how AI is used to market to…
500: #500: March Madness Special: Hyper-paced CX in the iGaming Industry with Pini Yakuel, Optimove
Welcome to our first March Madness episode – and in the spirit of this, today we’re going to talk about the customer journey and experience in…
