Tag: Pega

For many enterprise marketing leaders, the words “mainframe modernization” trigger a familiar, low-grade sense of dread. It represents the monolithic, often inscrutable legacy systems that stand between your ambitious customer experience strategies and their real-world execution. This is the technical debt that slows down product launches, complicates personalization efforts,…

The next evolution isn’t simply about creating more content faster. It’s about building an intelligent, autonomous system that can execute complex marketing tasks from end to end. This is the domain of agentic AI. It represents a fundamental shift from using AI as a discrete tool for a specific…

The C-suite mandate for “more AI” has been handed down. For many of us in marketing leadership, this has resulted in a flurry of pilot projects, a growing pile of invoices for token usage, and a distinct lack of predictable, CFO-pleasing results. We are awash in potential but struggling…

More recently, generative AI has captured the collective imagination, promising to streamline content creation, from ad copy to email subject lines. These are powerful, valuable applications. But they still position AI as a very sophisticated assistant—an analyst, a writer, a co-pilot. It provides insights and assets, but a human…

Today, we are at PegaWorld 2026 at the MGM Grand in Las Vegas, and, we’re going to talk about moving AI from a theoretical concept to a practical, value-driving reality. Specifically, we’ll explore: The transition from predictive AI to agentic AI, and what that means for orchestrating complex customer…

oday, we are at PegaWorld 2026 at the MGM Grand in Las Vegas, and, we’re going to talk about the immense challenge and opportunity of enterprise modernization. Specifically, we’ll cover: Translating a massive technology initiative into tangible improvements in the customer and partner experience. The practical steps required to…

The throughline this week is the widening gap between AI ambition and AI reality—and the unglamorous discipline it takes to close it. Every conversation circles the same uncomfortable truth: adoption is high, but predictable returns are rare, and the difference comes down to process, governance, data, and how you…

This article was written by Greg Kihlström for CMSWire. By now, we’ve all seen the demo where an agent takes a one-line brief and hands back a finished campaign in matter of minutes. It is impactful the first time you see it, but upon more reflection it leaves a…

We’re told AI will revolutionize marketing, but many leaders are finding it just creates more content chaos and operational risk. Is the answer more AI, or a fundamentally different approach to how AI is managed? Today we are at PegaWorld 2026 at the MGM Grand in Las Vegas, and,…

Agility requires the discipline to reimagine how work gets done before automating it — because pointing AI at a broken process just produces a faster broken process. Today, we’re going to talk about: Why so many enterprise AI initiatives stall between ambition and production, and what separates the organizations…