Expert Mode: How Generative AI is Rewriting the Rules of Customer Journey Planning
In a time when marketers are told to “move fast and personalize everything,” the pressure to build meaningful, measurable customer journeys—before the competition even drafts wireframes—has never been higher. At PegaWorld 2025 in Las Vegas, the buzz wasn’t about the latest buzzword. It was about something far more pragmatic…
#687: Customer Experience Design using Generative AI, with Tara DeZao, Pega
Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we’re exploring how Generative AI-powered prototyping can help organizations visualize and refine the full customer journey before it’s built — and why tools like Pega’s Customer Engagement Blueprint are changing how brands think about…
#686: Autonomous innovation using predictable AI agents with Peter van der Putten, Pega
Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we’re going to talk about how enterprises are starting to move beyond prompt-based, freewheeling AI models and toward something more mature, governed, and scalable: Predictable AI Agents. And we’ll explore what that means for…
New Pega Infinity Agentic AI Features Elevate Enterprise App Development from Concept to Completion
Pega Infinity strategically infuses AI into learning, design, integration, UX, and testing – reducing workloads and democratizing the creation of enterprise grade applications that align with an organization’s best practices.
Pega Agentic Process Fabric Reliably Orchestrates End-to-End AI Automation
Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation Company™, today at PegaWorld® introduced Pega Agentic Process Fabric™, a breakthrough service that orchestrates all AI agents and systems across an open agentic network for more reliable and accurate automation. By extending the Pega Process Fabric® architecture, Pega Agentic Process Fabric enables…
Pega Leverages Agentic AI to Unlock Rapid Enterprise Modernization
New Pega Blueprint features allow organizations to quickly create modern, cloud-native applications from a wide array of legacy system assets
New Pega Predictable AI Agents Combine the Power of Reasoning with the Predictability of Workflows
Pegasystems Inc. today unveiled Pega Predictable AI™ Agents that give enterprises extraordinary control and visibility as they design and deploy AI-optimized processes. Businesses can deploy Pega Predictable AI Agents with confidence, accelerating value while minimizing risk.
#25: One Amazing Thing About Pega with Matt Healy
It’s nice to think that AI can just magically solve our organizational and operational challenges – and in many cases it can, but being successful takes planning and thinking through the details. So what if there was a generative AI tool that helped with that part of things -…
Pega AgentX Powers More Reliable AI Agents Through Trusted Enterprise Workflows
Pega today announced Pega Agent Experience™ (Pega AgentX) – [SA1] a revolutionary set of new API capabilities in Pega’s market-leading workflow automation and orchestration solution to deliver trustworthy AI agents. Pega AgentX transforms each Pega workflow into a dynamic agentic orchestration engine – guiding AI agents to optimally complete tasks…
Gen AI and Automation Enhancements Help Banks Accelerate Payment Disputes and Claims with New Edition of Pega Smart Dispute
New version of market-leading solution further simplifies time-consuming process and supports more payment types
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