Expert Mode - Insights from marketing, AI, and CX pros

Expert Mode: Your Martech Is Only as Good as Your Operating Model with Kate Dalbey, Qualified Digital

Sep 27, 2026

The tendency when a rollout stalls is to scrutinize the software. Was there a feature gap we missed? Is the UI clunky? Did the sales demo oversell its capabilities? While technology can certainly be the culprit, my experience interviewing hundreds of experts in this space points to a more…

Qualified Digital’s Kate Dalbey on building an adaptive martech operating model: why rollouts stall on the operating model, not the tool

Qualified Digital’s Kate Dalbey on building an adaptive martech operating model: why rollouts stall on the operating model, not the tool

Aug 25, 2026

Kate Dalbey, Chief Client Officer at Qualified Digital, on why martech rollouts stall after the contract is signed — and how to fix the operating model underneath.

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