Tag: Shift

AI Usage in America: A Generational Divide, a recent study by Shift, based on a February 2026 survey of 1,448 adults, reveals a pronounced generational divide in AI adoption, usage patterns, and comfort levels. This presents both opportunities and challenges for senior marketing and customer experience (CX) leaders, requiring…

Study finds that while 47% of 18-24 year olds now use AI tools first for search, 34% say AI is already “far too dominant” and 67% worry about its environmental costs

Shift, the world’s most customizable browser, today announced, with support of Redbrick, the return of its $25,000 USD Shift Impact Grant, supporting startups, nonprofits, and entrepreneurs across the U.S. and Canada working at the intersection of technology and environmental sustainability.  

As 44% of users worry about AI acting without approval, Shift AI delivers context-aware intelligence, on the user’s terms VICTORIA, BC — April 29, 2026 — Shift, the world’s first fully customizable …

Shift’s 2026 AI Consumer Insights Report, based on a survey of 1,448 adults conducted in February 2026, reveals a critical imperative for enterprises: while consumers embrace AI’s benefits, they demand granular control, transparency, and accountability. This report highlights that the next phase of AI adoption hinges on intentional design…

According to Shift Browser’s 2026 AI Consumer Insights Survey of over 1,400 nationally representative respondents, 32% of consumers now use AI daily and more than half (53%) say AI improves their online experience.

The 2026 State of Browsing Report by Shift, based on a survey of 1,000 U.S. internet users conducted in September 2025, reveals a growing tension between digital capability and user control. Senior marketing and CX leaders must understand these shifting user preferences to design more effective and less fatiguing…

New Shift Data Shows Browsers Are Failing Modern Users as 1 in 5 Juggle 11+ Tabs 

A recent U.S. study, the 2026 State of Browsing Report by Shift, reveals that 62% of consumers report experiencing digital burnout, with an overwhelming 81% ready to switch browsers in pursuit of better personalization and control.

U.S. study from Shift uncovers widespread digital fatigue and a growing demand for browsers built around people, not pages