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Shirofune Expands to Support Google DV360, Unifying Ad Management Across Programmatic, Search, and Social

Agile Brand Guide on April 10, 2025

Shirofune, a leader in automated ad management technology that services major advertising agencies worldwide, including Dentsu, is pleased to announce its integration with Google’s DV360 (Display & Video 360), an enterprise-level demand-side platform (DSP) for programmatic ad campaigns. This integration adds to Shirofune’s robust platform, including Google, Meta, and more, empowering advertisers with a centralized tool to streamline their campaigns and improve performance across multiple channels—search, social, and programmatic.

#649: How to look at ROAS with Mitsu Kikuchi and Rocco Baldasarre of Shirofune

Agile Brand Guide on March 11, 2025

In digital advertising, are we chasing the wrong metrics? While short-term ROAS might look impressive, are we missing the bigger picture—whether those customers actually return? What happens when we shift our focus to Lifetime ROAS instead?

Today, I’m joined by Mitsunaga (Mitsu) Kikuchi, CEO of Shirofune and Rocco Baldasarre, Head of Business Development for Shirofune in the USA. Shirofune is a leading digital advertising automation platform that has transformed how advertisers optimize campaigns with long-term growth in mind. Shirofune helps brands reduce ad management time by 50% while unlocking greater ad performance beyond just short-term wins.