Shirofune Integrates with Triple Whale to Automate Attribution-Driven Ad Optimization Across Meta, Google, and other Platforms
The integration turns third-party attribution insights into real-time, automated campaign optimization, closing the gap between data visibility and execution
Shirofune Introduces Reddit Ads Integration to Expand Omnichannel Platform for U.S. Advertisers
New integration helps brands and agencies tap into high-intent Reddit communities while automating budgeting, bidding, and optimization alongside other major ad channels
Shirofune Expands to Support Google DV360, Unifying Ad Management Across Programmatic, Search, and Social
Shirofune, a leader in automated ad management technology that services major advertising agencies worldwide, including Dentsu, is pleased to announce its integration with Google’s DV360 (Display & Video 360), an enterprise-level demand-side platform (DSP) for programmatic ad campaigns. This integration adds to Shirofune’s robust platform, including Google, Meta, and…
#649: How to look at ROAS with Mitsu Kikuchi and Rocco Baldasarre of Shirofune
In digital advertising, are we chasing the wrong metrics? While short-term ROAS might look impressive, are we missing the bigger picture—whether those customers actually return? What happens when we shift our focus to Lifetime ROAS instead? Today, I’m joined by Mitsunaga (Mitsu) Kikuchi, CEO of Shirofune and Rocco Baldasarre,…
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