Tag: Sinch

Yesterday’s martech news, July 20, 2026: 5W finds OpenAI takes 24.6% of AI citations, CTM adds OpenAI Ads attribution, and Infobip pushes conversational retail.

Sinch AB (publ), today announces the appointment of Sophie Cheng as Chief Marketing Officer, succeeding Jonathan Bean, who recently transitioned to Executive Vice President, EMEA & Global Partnerships. She joins Sinch’s Global Leadership Team and will report to CEO Laurinda Pang.

Stockholm, May 13, 2026 – Sinch AB (publ) today announced findings from its new global research report, The AI Production Paradox, revealing that 74% of enterprises have already rolled back or shut down an AI customer communications agent after deployment due to a governance failure. That rate increases to…

New data from Sinch highlights a significant acceleration in the adoption of AI-powered conversational messaging, particularly during high-stakes periods like Black Friday. This shift indicates that richer, interactive communication channels are no longer optional but are becoming a fundamental component of effective customer experience strategies.

Early global platform data from Sinch (Sinch AB publ) shows that Black Friday on November 28 triggered a clear shift toward richer, AI-powered conversational messaging formats.