Exploring the MarTech & CX Landscape
Connecting the Snowflake AI Data Cloud With Bloomreach’s Autonomous Marketing, Businesses Can Centralize and Activate Data Across Marketing Channels
Treasure Data recently announced the availability of Treasure Data Live Connect for the Snowflake AI Data Cloud. This new integration will enable organizations to securely and efficiently access, leverage, and enrich data between Treasure Data’s CDP and the Snowflake platform. Through this integration data teams can reduce operational overhead, gain more flexibility for data movement, and streamline security governance and control.
Today we’re going to talk about predictive, real-time marketing ROI – what it is, how to get there, what’s blocking many brands from achieving it, and what it looks like to start realizing this North Star goal.
To help me discuss this topic, I’d like to welcome Guan Wang, Sr. Director, Global Marketing Intelligence at Snowflake.
