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Zeta Global Joins Forces with Snowflake to Spearhead Open Semantic Interchange to Establish a Universal Data Standard for AI-Powered Marketing

May 19, 2026

Initiative brings together leading data, AI, and marketing platforms to eliminate the fragmented definitions that undermine enterprise AI and analytics

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Dataiku Launches Cobuild on Snowflake: From Prompt to Production-Ready AI Workflow, Inside Snowflake

May 15, 2026

Dataiku pairs Snowflake Cortex AI with Dataiku’s agentic builder, helping more customers turn business intent into governed AI agents and workflows on the Snowflake AI Data Cloud 

Snowflake Launches Project SnowWork, Bringing Outcome-Driven AI to Every Business User

Snowflake Launches Project SnowWork, Bringing Outcome-Driven AI to Every Business User

Mar 19, 2026

Project SnowWork brings agentic intelligence directly to business users’ desktops to accelerate productivity and get work done faster

Yesterday's Marketing Technology News by The Agile Brand Guide

Yesterday’s MarTech News | March 19, 2026

Mar 19, 2026

The dominant theme across six major announcements is the acceleration of agentic AI — AI that doesn’t just respond to prompts but initiates actions, monitors performance, and executes multi-step workflows autonomously.

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Bloomreach and Snowflake Partner to Unify Customer Data and AI-Driven Activation, Helping Marketers Personalize the Entire Customer Journey

Jul 28, 2025

Connecting the Snowflake AI Data Cloud With Bloomreach’s Autonomous Marketing, Businesses Can Centralize and Activate Data Across Marketing Channels

Treasure Data Launches Live Connect with “Zero Copy” for Snowflake AI Data Cloud

Treasure Data Launches Live Connect with “Zero Copy” for Snowflake AI Data Cloud

Oct 2, 2024

Treasure Data recently announced the availability of Treasure Data Live Connect for the Snowflake AI Data Cloud. This new integration will enable organizations to securely and efficiently access, leverage, and enrich data between Treasure Data’s CDP and the Snowflake platform. Through this integration data teams can reduce operational overhead,…

#521: Predictive Real-Time Marketing ROI with Guan Wang, Snowflake

#521: Predictive Real-Time Marketing ROI with Guan Wang, Snowflake

May 10, 2024

Today we’re going to talk about predictive, real-time marketing ROI – what it is, how to get there, what’s blocking many brands from achieving it, and what it looks like to start realizing this North Star goal. To help me discuss this topic, I’d like to welcome Guan Wang,…