Expert Mode from The Agile Brand Guide®

Expert Mode: Balancing the Human Touch and AI to Cure Choice Paralysis

Apr 5, 2026

We’ve spent the better part of two decades optimizing for efficiency, reducing friction, and A/B testing our way to incremental gains. We’ve given consumers more choice than ever before, and in doing so, we’ve inadvertently turned the joy of discovery into the chore of decision-making. This phenomenon, often clinically…

#820: From eTail: Stitch Fix’s Noah Zamansky on bringing back the fun of shopping and integrating agentic AI into retail

#820: From eTail: Stitch Fix’s Noah Zamansky on bringing back the fun of shopping and integrating agentic AI into retail

Mar 2, 2026

Consumers aren’t lacking for choice. Instead, they’re usually drowning in a sea of options, and it’s up to brands to find ways to go beyond simply removing friction and bring back the joy in shopping. Adding AI, and agentic AI into the mix can unlock new opportunities, but also…

Stitch Fix Introduces Stitch Fix Vision, a GenAI-Powered Style Visualization Experience

Stitch Fix Introduces Stitch Fix Vision, a GenAI-Powered Style Visualization Experience

Oct 13, 2025

Stitch Fix, the leading online personal styling service, announced today the launch of Stitch Fix Vision, an inspirational style visualization tool powered by GenAI (generative artificial intelligence). Now in beta, Vision offers an innovative and convenient approach to style discovery, providing clients with personalized imagery of their likeness in…

Expert Mode from The Agile Brand Guide®

Expert Mode:  Humanizing AI-Driven Personalization in Retail

Sep 16, 2025

The convergence of AI and human expertise is reshaping the retail landscape, enabling brands to create personalized experiences that resonate deeply with customers.  One company at the forefront of this transformation is Stitch Fix, a personalized styling service that seamlessly blends AI-driven recommendations with the expert touch of human…

The Agile Brand with Greg Kihlström

#720: Building stronger customer relationships using AI with Noah Zamansky, Stitch Fix

Aug 17, 2025

Today we’re going to talk about how AI-driven personalization allows retailers to move beyond generic experiences, crafting unique interactions that resonate with individual preferences and behaviors, thereby enhancing customer satisfaction and loyalty. I’m thrilled to be joined by Noah Zamansky, Vice President of Product, Tech and Design, Client Experience…

The Agile Brand with Greg Kihlström

#644: AI-augmented human recommendations for retail customers with Noah Zamansky, Stitch Fix

Feb 28, 2025

Do you need to choose between AI and human recommendations as a customer? Why not have both? After all, don’t each have their strengths?

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