Tag: XR

XR gives brands and agencies a proven payments platform that scales with creators as they grow from one-off social posts to multimillion-dollar campaigns

Integration helps political campaigns use current spend, creative, and market intelligence to guide media, budget and messaging decisions while ads are in flight.

California remains the dominant producer of advertisements as production expands beyond the coasts.

XR finds nearly half of US brand and agency advertisers use AI daily 

New Insights from leading ad operations platform XR Extreme Reach, which powers ad delivery and celebrity payments for 80% of the world’s top brands, are beginning to shed light on some of the biggest challenges facing marketers in the creative space: Budget approvals.

The XR State of Ad Ops 2026 Report, a comprehensive industry-wide study surveying over 400 marketers and creatives, sheds light on these critical trends, challenges, and opportunities shaping the rapidly evolving advertising landscape.

New Insights from leading ad operations platform XR Extreme Reach, which powers ad delivery and celebrity payments for 80% of the world’s top brands, are beginning to shed light on some of the biggest challenges facing marketers in the creative space: Budget approvals.

XR Extreme Reach and AdImpact have partnered to deliver deeper data and insights across local TV and digital channels for political campaigns. The partnership brings together AdImpact’s measurement data with XR’s ad serving insights to deliver local market visibility and faster reporting so political teams can optimize campaigns mid-flight. 

New research shows marketers are producing more with less, overshooting budgets and underusing creative assets – all challenges XR ONE™ is built to solve 

New XR study shows subtitles and captions are now part of how people watch video, but U.S. advertisers still aren’t paying attention