Tag: Zeta Global

The modern CMO’s remit is less a job description and more an exercise in controlled chaos. The pressures are immense and coming from every direction: the board demands clearer P&L impact, the pace of technological change is relentless, and the fundamental nature of customer engagement is being rewritten by…

The latest martech developments highlight several AI-focused initiatives, including agentic commerce and new marketing agents. However, data from Supermetrics indicates a notable gap in adoption: while 70% of e-commerce brands prioritize optimizing marketing spend, only 8% currently use AI for campaign optimization. This suggests that the primary challenge for…

Athena turns enterprise data into predictive answers and decisive action to help marketers act faster and prove profitable growth 

Today, we are recording from eTail Palm Springs, and we’re going to talk about the expanding, and frankly, more demanding role of the CMO. It’s a topic that’s front and center here at eTail, where many are discussing how marketing leaders must evolve beyond traditional brand stewardship to become…

What if you could have a voice-activated, super intelligent agent that can help you run your business, not just responding to your chats but actually taking action to make your business run smoother? Welcome to One Amazing About Zeta Global. Today we’re talking with Roman Gun, Vice President, Product…

Following unprecedented early demand, Zeta expands beta access for first two Athena agentic applications

Today, at Zeta Live 2025, the premier AI-powered marketing event, Zeta Global (NYSE: ZETA), the AI Marketing Cloud, unveiled Athena by Zeta™, a superintelligent agent designed to reshape how enterprises work and grow in this next era of AI. Powered by Zeta’s proprietary data cloud and contextual intelligence,