Zeta Global Launches Athena by Zeta™ for General Availability, Ushering in the Superintelligent Marketing Era
Athena turns enterprise data into predictive answers and decisive action to help marketers act faster and prove profitable growth
#825: From eTail: Zeta Global Chief Growth Officer Ed See on the expanding (and more demanding) role of the CMO
Today, we are recording from eTail Palm Springs, and we’re going to talk about the expanding, and frankly, more demanding role of the CMO. It’s a topic that’s front and center here at eTail, where many are discussing how marketing leaders must evolve beyond traditional brand stewardship to become…
#52: One Amazing Thing About Athena by Zeta with Roman Gun
What if you could have a voice-activated, super intelligent agent that can help you run your business, not just responding to your chats but actually taking action to make your business run smoother? Welcome to One Amazing About Zeta Global. Today we’re talking with Roman Gun, Vice President, Product…
Zeta Global and OpenAI Team Up to Deliver Answer-Driven Marketing with Athena by Zeta™
Following unprecedented early demand, Zeta expands beta access for first two Athena agentic applications
Zeta Global Unveils Athena by Zeta™, a Conversational, Superintelligent Agent that Transforms Questions into Actionable Answers
Today, at Zeta Live 2025, the premier AI-powered marketing event, Zeta Global (NYSE: ZETA), the AI Marketing Cloud, unveiled Athena by Zeta™, a superintelligent agent designed to reshape how enterprises work and grow in this next era of AI. Powered by Zeta’s proprietary data cloud and contextual intelligence,
Catch the latest episodes of our shows
Listen to the latest episode of The Agile Brand podcast here: