Tag: Zeta Global

According to From Discovery to Checkout: How AI Is Changing Consumer Behavior, new research from Zeta Global, senior marketing and CX leaders must understand this evolving landscape to build trust, foster loyalty, and drive measurable outcomes in an AI-powered commerce environment.

The pattern across yesterday’s news is not about AI features. It is about who owns the intelligence layer. Zeta Global’s agentic commerce research reveals that 70% of AI shoppers still prefer to complete transactions on brand-owned channels, but AI is already controlling discovery and evaluation before the customer ever…

Cannes Lions amplified yesterday’s announcement volume, but stripping away the festival backdrop and vendor superlatives reveals three concrete signals that Chief Marketing Officers (CMOs) cannot afford to misread.

Yesterday delivered a concentrated wave of marketing technology announcements timed to coincide with the opening of Cannes Lions that, taken together, reveal a market at a genuine inflection point. But CMOs should read these announcements with clear eyes. The dominant narrative is agentic AI, and nearly every vendor is…

Yesterday delivered a concentrated dose of reality for Chief Marketing Officers (CMOs) navigating the AI transformation of marketing. The day’s announcements spanning agentic AI orchestration, generative content platforms, e-commerce personalization, and the opening of Cannes Lions collectively signal a market that has moved decisively past experimentation. But the gap…

Yesterday was a big day for marketing technology. While a single announcement didn’t necessarily overshadow the others, the unmistakable pattern across all of them: agentic AI is no longer a roadmap item. It is shipping, and it is landing directly in the workflows that marketing teams use every day.

Yesterday’s announcements show enterprise marketing infrastructure entering a new phase: the protocols, data standards, and creative tooling required for agentic AI are being built out in parallel by vendors who increasingly need each other to work. Six major announcements dropped on May 19, 2026, timed around Google I/O and…

Initiative brings together leading data, AI, and marketing platforms to eliminate the fragmented definitions that undermine enterprise AI and analytics

The modern CMO’s remit is less a job description and more an exercise in controlled chaos. The pressures are immense and coming from every direction: the board demands clearer P&L impact, the pace of technological change is relentless, and the fundamental nature of customer engagement is being rewritten by…

The latest martech developments highlight several AI-focused initiatives, including agentic commerce and new marketing agents. However, data from Supermetrics indicates a notable gap in adoption: while 70% of e-commerce brands prioritize optimizing marketing spend, only 8% currently use AI for campaign optimization. This suggests that the primary challenge for…