Expert Mode: The CMO’s Mandate—From Brand Steward to Profitable Growth Architect
The modern CMO’s remit is less a job description and more an exercise in controlled chaos. The pressures are immense and coming from every direction: the…
Yesterday’s MarTech News | March 25, 2026
The latest martech developments highlight several AI-focused initiatives, including agentic commerce and new marketing agents. However, data from Supermetrics indicates a notable gap in adoption: while…
Zeta Global Launches Athena by Zeta™ for General Availability, Ushering in the Superintelligent Marketing Era
Athena turns enterprise data into predictive answers and decisive action to help marketers act faster and prove profitable growth
#825: From eTail: Zeta Global Chief Growth Officer Ed See on the expanding (and more demanding) role of the CMO
Today, we are recording from eTail Palm Springs, and we’re going to talk about the expanding, and frankly, more demanding role of the CMO. It’s a…
#52: One Amazing Thing About Athena by Zeta with Roman Gun
What if you could have a voice-activated, super intelligent agent that can help you run your business, not just responding to your chats but actually taking…
Zeta Global and OpenAI Team Up to Deliver Answer-Driven Marketing with Athena by Zeta™
Following unprecedented early demand, Zeta expands beta access for first two Athena agentic applications
Zeta Global Unveils Athena by Zeta™, a Conversational, Superintelligent Agent that Transforms Questions into Actionable Answers
Today, at Zeta Live 2025, the premier AI-powered marketing event, Zeta Global (NYSE: ZETA), the AI Marketing Cloud, unveiled Athena by Zeta™, a superintelligent agent designed to reshape how enterprises…
