Zeta Global Unveils Athena by Zeta™, a Conversational, Superintelligent Agent that Transforms Questions into Actionable Answers
Today, at Zeta Live 2025, the premier AI-powered marketing event, Zeta Global (NYSE: ZETA), the AI Marketing Cloud, unveiled Athena by Zeta™, a superintelligent agent designed to reshape how enterprises work and grow in this next era of AI. Powered by Zeta’s proprietary data cloud and contextual intelligence,