Tag: ZoomInfo

Martech news for August 21, 2026: NielsenIQ finds 58% of shoppers ignore brand ownership, Gravitate publishes AEO research, KNOREX flags going concern.

Yesterday’s press releases tell a story that vendor headlines obscure: the AI layer is being inserted between your brand and your customer at every touchpoint simultaneously, and the window to build a coherent response strategy is narrowing fast. Three structural shifts are happening at once, and Chief Marketing Officers…

Five announcements on June 1, 2026 share one structural move: vendors exposed their proprietary data as a governed layer that AI agents call directly, through public APIs and the Model Context Protocol (MCP), so agents running in Claude, ChatGPT, and Microsoft Copilot operate on that vendor’s data without leaving…