The Agile Brand with Greg Kihlström® Podcast
Conversations with the marketing leaders making AI, CX, and martech work at enterprise scale.
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Latest Episode:
#799: ISM President Dave Simon on maximizing retail media network investments
Today, we’re going to talk about the nuanced reality of Retail Media Networks. They represent one of the biggest shifts in marketing, but many brands are finding that the playbook from traditional digital advertising doesn’t quite translate. We’ll explore why simply plugging in programmatic tools isn’t the silver bullet it’s promised to be, how to navigate the internal budget battles between trade and media teams, and what it really takes for AI to deliver on its potential in a retail context. To help me discuss this topic, I’d like to welcome, Dave Simon, President of In-Store Marketplace at ISM.
Hosted by Greg Kihlström, best selling author, entrepreneur, and advisor to the world’s top brands on marketing technology, AI adoption, and digital transformation.
- Top 10 on Apple’s Marketing Charts (US, UK, Germany & others)
- Top 10 Player FM Marketing Podcast
- #1: Feedspot MarTech Podcast
- Top 5 Goodpods Branding Podcast
- 2x Signal Awards Winner
- Top Marketing Podcast – Podcast Tonight
- Top Podcasts to Listen to – Thinkers360
- Forbes: Top 20 Podcasts for Business Owners
Thanks to TEKsystems for their sponsorship of the show!
Expert mode marketing technology, AI, and CX. The Agile Brand with Greg Kihlström® is the top-ranked enterprise marketing podcast features the world’s leading brands and platforms talking about the insights, ideas, and approaches that create category leaders and the winning trifecta: happy customers, happy employees, and valuable brands.
Listen on: Apple | Spotify | YouTube | iHeart
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Expert mode marketing technology, AI, and Customer Experience
Insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry’s trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.
The Agile Brand with Greg Kihlström podcast is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
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The Agile Brand with Greg Kihlström® is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op.
Host: Greg Kihlström
Greg is the host of the award-winning podcast The Agile Brand with Greg Kihlström and a best-selling author, speaker and advisor to Fortune 1000 companies. The Agile Brand podcast is a Top 10 Marketing podcast on Apple, and now in its 7th year with 600+ episodes and millions of downloads.
He has been named the top Marketing and Customer Experience Thought Leader by Thinkers360 2 years in a row. More about Greg Kihlström