How many marketing leaders can confidently tell their CEO which specific AI use cases are actually driving revenue right now, and which ones are just running up the bill as experiments?
Agility isn’t just about adapting to new tech like AI. It’s about building the solid data and operational models that let you connect those innovations directly to business growth.
Today, we are here at CRMC 2026 in Frisco Texas, and we’re going to talk about:
- Moving beyond campaign metrics to directly link lifecycle marketing programs to revenue.
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Separating the hype from reality to identify where AI is delivering tangible results in marketing right now.
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Rethinking your operating model—what to own, what to outsource, and how to build a first-party data foundation that supports it all.
To help me discuss this topic, I’d like to welcome, Matt Kelly, Growth Strategy Partner at Mavlers.
About Matt Kelly
Matt Kelly on LinkedIn: https://www.linkedin.com/in/matthewscottkelly/
- ———- Resources ———-
- mavlers.com
This episode is brought to by CRMC. Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com
We’re proud to be a media partner for #MAICON26 – Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658
Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873f
Don’t miss We Make Future – the International Festival of Innovation in AI, Tech, and Digital Marketing, June 24-26 in Bologna. Learn more: https://aglbrnd.co/r/c80991afff416bb2
The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1
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Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
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