309: #309: Agile Approaches to AI & ML with Luke Arrigoni, Arricor AI
Today we’re going to talk about taking agile approaches to AI and Machine Learning initiatives in order to gain the most business value. To help me discuss this topic, I’d like to welcome Luke Arrigoni, CEO & Principal Data Scientist at Arricor…
MarTech: The ROI of personalized experiences: Process measurements
This article was written by Greg Kihlström for MarTech. You can read the full article here. Looking at the methods used to personalize, how efficiently they are performed and …
308: #308: Combining technology and design psychology to drive business success with Thomas Watkins, 3Leaf
Today we’re going to talk about combining technology and design psychology to drive business success. To help me discuss this topic, I’d like to welcome Thomas Watkins, Principal and Founder of 3Leaf, a design collective using applied psychology…
304: #304: Employee wellbeing and expectations with Julius Geis, MUA
Today we’re going to talk about how brands manage expectations and the wellbeing of their audience and employees. To help me discuss this topic, I’d like to welcome Julius Geis, Founder and CEO of MUA. SPECIAL 30% OFF ON MUA OFFER: Listeners of…
Composable Customer Data Platforms with Florian Delval, ActionIQ
The following was transcribed from a recent interview on The Agile Brand with Greg Kihlström podcast. Listen to the Episode Prefer to listen? Click play on the video below …
The New Customer Experience Management with Ivo Yorgov
The CX Goalkeeper had the great opportunity to interview Ivo Yorgov LinkedIn Headline: Managing Director at GemSeek Highlights: 00:00 Game Start 01:10 Ivo’s Introduction 02:46 Ivo’s values 05:16 Ivo’s book: The New Customer Experience Management 09:22…
Forbes: A North Star for Personalized Customer Experience
I have identified four core principles that I call our North Star goals. They may not be immediately achievable for even a sophisticated company, but all brands should strive to reach them.
307: #307: Direct Mail in a Digital Age with Dave Fink, Postie
Today we’re going to talk about the power of direct mail in a digital age. To help me discuss this topic, I’d like to welcome Dave Fink, CEO and Co-Founder of Postie. RESOURCES Postie website: The Agile Brand podcast website: Sign up for…
MarTech: The ROI of personalized experiences: Content measurements
Track the ROI of personalized content by looking at individual and incremental performance and using a multi-touch attribution model. The following was written by Greg Kihlström for MarTech. Read …
306: #306: Defining Success with Sheevaun Moran, Energetic Solutions
Today we’re going to talk about defining success. To help me discuss this topic, I’d like to welcome Sheevaun Moran, President & Founder of Energetic Solutions, speaker coach, and author of multiple books. Resources The Agile Brand podcast…
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