Know Your Buyer: Crafting a Robust, Personalized, Omnichannel Customer Experience
This article was originally written by Greg Kihlström for SmallBizClub. Read the original article here. A fantastic customer experience is the key to a customer-first, employee-driven business transformation. When …
What Marketing Operations is and How to Leverage it for Success
In today’s fast-moving world of competition for customers, marketing operations (Marketing Ops) have become essential for businesses looking to be successful. It combines analytical and creative approaches to enable efficient, …
330: #330: Improving processes to get better marketing results with Shafqat Islam, Chief Marketing Officer, Optimizely
Today we’re going to talk about how focusing on the processes and methods behind the work of marketing can help marketers be more effective and get better results. To help me discuss this topic, I’d like to welcome Shafqat Islam, General Manager…
329: #329: Maximizing Your Digital Experience Platform, with Jaina Baumgartner, RDA
As any marketer knows, it’s not enough to just have a good looking website. You need one that performs. It needs to provide relevant content, have the flexibility to adapt to both the brand and the customers’ needs, and it needs the speed and…
328: #328: Composable platforms and the ecommerce customer experience with Filippo Conforti, Founder & CEO of Commerce Layer
Today we’re going to talk about modern ecommerce, and how composable platforms offer brands the ability to deliver a more unified customer experience. To help me discuss this topic, I’d like to welcome Filippo Conforti, Founder & CEO of Commerce…
Orchestrating Customer Experience in Business with Mark Slatin
The CX Goalkeeper had the great opportunity to interview LinkedIn Headline: Empowering mid-size financial service leaders to turn indifferent customers into loyal fans Highlights: 00:00 Game Start 00:36 Mark’s introduction 02:47 Mark’s values …
327: #327: Public art and the future of work with Angela Anderson Adams, Arlington Economic Development
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger…
326: #326: The shared goal of customer centricity, with Amanda Ono, CHRO at Kroll
Today we’re going to talk about customer centricity as a shared goal among leaders and employees. To help me discuss this topic, I’d like to welcome Amanda Ono, Chief Human Resources Officer at Kroll. RESOURCES Kroll website: The Agile…
325: #325: Employee Experience in Tough Economic Times with Anne Jacoby, Spring Street Solutions
Today we’re going to talk about maintaining a great employee experience during tough economic times, and maintaining morale when teams are stretched thin, and often with higher expectations. To help me discuss this topic, I’d like to welcome Anne…
Approaching the Metaverse with Steven Van Belleghem – miniseries 3/3
The CX Goalkeeper had the great opportunity to interview LinkedIn Headline: Customer Experience Enthusiast! Global keynote speaker – bestselling author – Entrepreneur Highlights: 00:00 Game Start 00:45 Steven’s Introduction 03:23 Steven’s Value…
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