331: #331: Retail Media Networks and First Party Data Strategies with Mary Matyas, MediaMath
Today we’re going to talk about retail media networks, their benefits and drawbacks, and how they fit in a post-cookie first-party data world. To help me…
Orchestrating Customer Experience in Business with Sergio Rossini
The CX Goalkeeper had the great opportunity to interview Sergio Rossini LinkedIn Headline: Sales, Marketing & CX Director presso Sagres ® Highlights: 00:00 Game Start 00:36…
Know Your Buyer: Crafting a Robust, Personalized, Omnichannel Customer Experience
This article was originally written by Greg Kihlström for SmallBizClub. Read the original article here. A fantastic customer experience is the key to a customer-first,…
What Marketing Operations is and How to Leverage it for Success
In today’s fast-moving world of competition for customers, marketing operations (Marketing Ops) have become essential for businesses looking to be successful. It combines analytical and creative…
330: #330: Improving processes to get better marketing results with Shafqat Islam, Chief Marketing Officer, Optimizely
Today we’re going to talk about how focusing on the processes and methods behind the work of marketing can help marketers be more effective and get…
329: #329: Maximizing Your Digital Experience Platform, with Jaina Baumgartner, RDA
As any marketer knows, it’s not enough to just have a good looking website. You need one that performs. It needs to provide relevant content, have…
328: #328: Composable platforms and the ecommerce customer experience with Filippo Conforti, Founder & CEO of Commerce Layer
Today we’re going to talk about modern ecommerce, and how composable platforms offer brands the ability to deliver a more unified customer experience. To help me…
Orchestrating Customer Experience in Business with Mark Slatin
The CX Goalkeeper had the great opportunity to interview LinkedIn Headline: Empowering mid-size financial service leaders to turn indifferent customers into loyal fans Highlights: 00:00 Game…
