Month: February 2023

This article discusses why brands must adopt a customer lifetime value model as one of their primary organizational KPIs and the importance of creating long-term, loyal customers over continual customer churn from dissatisfied customers.

The primary goal of the PMO is to ensure that project objectives are met on time and within budget. It helps teams coordinate and collaborate on projects, define roles and …

Today we’re going to talk about personalized content delivery and how it helps brands create more valuable and longer lasting customer relationships. To help me discuss this topic, I’d like to welcome John Thomas, Chief Strategy Officer, Relay…

  This article was originally written by Greg Kihlström for MarTech. Read the original article here. Having an effective first-party data strategy means you can balance two sets of customer …

Today we’re going to talk about the role of automation in the workplace, and how a hybrid work environment can provide both challenges and opportunities to a more productive and streamlined workplace. To help me discuss this topic, I’d like to…