CustomerThink: Conversational Marketing and the Customer Experience

 

This article was originally written by Greg Kihlström for CustomerThink. You can read the original article here.

Conversational marketing can have a positive impact on the customer experience by using real-time conversations to build stronger relationships with customers and prospects, providing a natural interface for consumers to ask questions and get answers in real-time. It leverages the power of tools like chatbots, live chat, social media, and messaging apps to provide personalized and engaging interactions across the customer journey.

In this article, we’ll discuss how conversational marketing can help improve the customer experience.

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The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation  

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Fast Company: Meaningful uses of artificial intelligence for marketers

 

The following was written for Fast Company Executive Board by Greg Kihlström. You can read the original article here.

Artificial intelligence has applications for marketers and others within the business well beyond using a single platform.

You’ve undoubtedly heard the continuous influx of news about OpenAI’s ChatGTP and now Google’s Bard, as they introduce expanded ways of utilizing artificial intelligence (AI) in business and beyond. AI is rapidly transforming the way marketers advertise, interact and create content, enabling marketers to quickly generate personalized content, identify customer preferences, and optimize campaigns to provide an optimized customer experience with greater return on investment. In this article, we will explore several of the meaningful ways that AI can be used by marketers to increase their engagement and drive conversions.

This article was written for Fast Company Executive Board by Greg Kihlström. You can read the original article here.

 

The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation  

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