Exploring the MarTech & CX Landscape
Today we’re going to talk about the value of thinking about experience holistically – customers, employees, and the business, so that when it’s done well, everyone wins. To help me discuss this topic, I’d like to welcome Adrian Swinscoe,…
Today we’re going to talk about how leading with a human-centric approach strengthens recruiting, talent retention, and business goals. To help me discuss this topic, I’d like to welcome Paul Vian, Chief Revenue Officer, Apps Associates. RESOURCES…
Practical Ecommerce featured Greg Kihlström’s The Agile Brand Guide to Marketing & AI in its list of 12 Ecommerce books to watch in April 2023.
This article was originally written by Greg Kihlström for CustomerThink. You can read the original article here.
Conversational marketing can have a positive impact on the customer experience by using real-time conversations to build stronger relationships with customers and prospects, providing a natural interface for consumers to ask questions and get answers in real-time. It leverages the power of tools like chatbots, live chat, social media, and messaging apps to provide personalized and engaging interactions across the customer journey.
In this article, we’ll discuss how conversational marketing can help improve the customer experience.
Read the rest on CustomerThink
The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation
The subscription economy is growing, with the market size as of 2020 estimated to have been about $650Billion according to Statista, and projected to be over $1.5 Trillion by 2025. That’s a lot of subscriptions! For those listening, you’ve…
This article will explore the key differences between these two disciplines in order to help organizations determine which approach best meets their needs
Today we’re going to talk about the buyer’s experience, and how automation and intentional approaches can improve it, and lead to more valuable customers. To help me discuss this topic, I’d like to welcome Leah McTiernan, GVP Presales Solutions…
Welcome to a special episode brought to you by NextUp Solutions a premier Agile services provider headquartered in Arlington, VA. They have a broad range of Agile offerings led by certified trainers and experts with backgrounds from a wide assortment…
A lot of money is spent to do research in order to better understand potential and current customers. In a fast-changing world, many of the factors that go into the gaining consumer insights can change suddenly. This means well-planned research can…
The following was written for Fast Company Executive Board by Greg Kihlström. You can read the original article here.
You’ve undoubtedly heard the continuous influx of news about OpenAI’s ChatGTP and now Google’s Bard, as they introduce expanded ways of utilizing artificial intelligence (AI) in business and beyond. AI is rapidly transforming the way marketers advertise, interact and create content, enabling marketers to quickly generate personalized content, identify customer preferences, and optimize campaigns to provide an optimized customer experience with greater return on investment. In this article, we will explore several of the meaningful ways that AI can be used by marketers to increase their engagement and drive conversions.
This article was written for Fast Company Executive Board by Greg Kihlström. You can read the original article here.
The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation
