Month: March 2023

The CX Goalkeeper had the great opportunity to interview Naeem Arif LinkedIn Headline: “Customer Experience” 🏆 Business strategies that deliver an amazing #CX #Retail #Hospitality #BusinessCoach #Mastermind #MWIT22 @UnitedCarpets Highlights:…

This article tackles what an agile, customer-centric culture means, why leadership support matters and how organizations can work toward this goal.

It is essential for CMOs to be able to understand how to use data and insights to drive their marketing operations strategies in order to achieve the results and efficiency …

  This article was written by Greg Kihlström for CMSWire. Read the original article here. Working in the marketing technology space for over a couple decades now, I’ve heard a …

Today we’re going to talk about the impact of human centered automation on the customer experience. To help me discuss this topic, I’d like to welcome Charlie Newark-French, Interim CEO at Hyperscience. RESOURCES Hyperscience website: The Agile…

Choosing the best approach and platforms to be part of your martech stack, then, is no simple task. With so many options available, it can be difficult to determine which tools are essential and which ones can be avoided.

In this third book in the best selling Agile Brand Guide series, Agile marketing, and concepts surrounding implementing Scrum as a marketing team are defined and demystified. The Agile Brand Guide to Agile Marketing, Part 1: Fundamentals by Greg Kihlström is now available in print and as an ebook.…

Today we’re going to talk about customer loyalty, retention marketing, and how doing these things well can reap huge rewards for brands as well as their customers. To help me discuss this topic, I’d like to welcome Adam Robinson, CEO at…