Month: October 2023

Today we’re going to talk about AI and the workforce, and how intelligent businesses embrace automation to empower citizen developers and others to work smarter. To help me discuss this topic, I’d like to welcome Jon Darbyshire, CEO at SmartSuite….

One of the key benefits of utilizing the cloud for data analytics is the concept of data democratization.

Aircall, the phone and communication platform, today supercharges its AI capabilities to embark on the next stage of its AI journey in harmony with its vision for the future of AI. This follows the launch of its AI-supported transcription feature launched in April 2023, and which has already enabled customer-facing teams…

According to data from the U.S. Travel Association, there is a promising forecast for travel in 2023. It is predicted that the number of domestic trips, including both business and leisure, will surpass the levels seen in 2019 for the first time, marking a significant recovery from the impact…

It’s likely already too late to pause adoption, but you can still establish an enterprise-wide stance on adoption and best practices for AI in business.

Media sufficiency is a crucial concept in advertising and marketing campaigns. It refers to the amount of money that an advertiser needs to spend on a specific platform, such as Facebook, TikTok, or Google Ads, in order to achieve the desired results.

One of the key drivers of great customer experience and more customer loyalty is the employee experience.

Today we’re going to talk about Customer Journey Orchestration with a focus on SMS and messaging to help brands drive greater customer engagement and personalize the customer experience for consumers that quickly grow impatient by being saturated…

The use of multiple channels to reach and engage potential customers makes marketing more complex than ever. But how does a single marketing channel fit into a larger multi-channel marketing mix, and why is it important?

Return on Organic Search Spend (ROSS). The new calculation model sets the industry standard for how enterprise brands and marketers measure and enhance their marketing investments.