Month: June 2024

By consolidating data, organizations can streamline processes, improve efficiency, and make more informed decisions based on a comprehensive understanding of their marketing efforts.

In this episode of Brand the Change we are talking about the importance of automation in in growing the brand of a small and middle-market business. As Generation Z becomes a larger part of the consumer base, the digital first experience has never…

For those able to make it to Nashville for the 2024 Forrester CX Summit North America, there was a lot to see, hear, and experience. The theme, centered around AI augmentation (rather than replacement) of human teams was woven throughout multiple days and sessions.

Leveraging first-party data for personalization has become a critical strategy for brands looking to enhance their customer experience and drive business growth. With the increasing focus on data privacy regulations and the impending demise of third-party cookies, brands are turning to their own first-party data to create more personalized…

Join us as we dive into an insightful conversation with Jay Baer, a renowned customer experience and business growth expert. Discover Jay’s unique approach to creating value, his latest book on the power of speed in business, and his intriguing side…

Church Mutual recently partnered with P3Fusion and Pega to build a unified CRM and Underwriting solution that transformed their enterprise operations with a streamlined approach that significantly reduced implementation time and cost. Today we’re going to talk about this and see what it takes to successfully deliver incremental value,…

Communication is key in building a strong customer experience (CX), as highlighted in the podcast episode featuring Eric Smuda, Chief Experience Officer at Likewise.

Incrementality is the ground truth when it comes to measuring the effectiveness of marketing efforts. In the podcast transcript, the speaker explains that incrementality is like a sixth-grade science fair project – if one group of users receives marketing and another does not, any difference in outcomes can be…

In today’s competitive professional landscape, standing out and establishing a personal brand is more crucial than ever. One powerful way to achieve this is by landing a TEDx talk.

Agile customer research requires leadership and collaboration to be successful in today’s fast-paced business environment.