#543: Better Together: CX + Digital + Marketing with AJ Joplin, Forrester
Today, from the Forrester CX Summit North America in Nashville, we are thrilled to have AJ Joplin, Senior Analyst at Forrester, with us to discuss the crucial alignment of customer …
Embracing transparency in AI-powered marketing
Embracing transparency in AI delivery is crucial in any forward-thinking marketing strategy, especially when it comes to delivering top-notch customer experience.
The power of focusing on unment customer needs
Designing products and services that meet unmet customer needs is a crucial aspect of creating a successful business. In the podcast interview, Kevin Budelmann emphasizes the importance of focusing on unarticulated needs rather than simply asking customers what they want.
Leverage personalization strategies for growth of CLV
The interview highlights the importance of personalized marketing in the iGaming industry for growth. The industry’s characteristics, such as commoditized products, high velocity of interaction, and the ability to offer bonuses and promotions, make it an ideal environment for leveraging personalized marketing strategies to differentiate brands and drive customer…
#542: Forging Boundless Experiences with Humans + AI with JP Gownder, Forrester
The adoption of AI into customer experiences, and marketing efforts is happening—rapidly. But it’s not enough to just slap AI onto an existing interaction. Success lies in how humans plus AI work together to create what my guest today calls boundless experiences. Today, from the Forrester CX Summit North…
Meetings are a symptom, not the problem itself
Meetings are often seen as a necessary evil in the workplace. They can be time-consuming, unproductive, and sometimes even counterproductive. However, meetings are not the problem themselves, but rather a symptom of underlying issues within the organization. The real issue lies in poor briefings, inadequate scoping, lack of alignment…
The Experience of Michael Brandt at the CX World Games 2024
The CX Goalkeeper Podcast joins the Customer Experience World Games 2024. I have the incredible honor of interviewing captains, vice-captains, judges, and friends of the CXWG 2024. These are short interviews to share outstanding people’s experiences…
#90: Ritz Carlton: Inside the Founder and Former President’s Customer-Centric Culture
Ritz Carlton is not just a brand. It’s a brand that sets the bar for customer experience. It was an incredible honor to host one of the icons in customer experience, Horst Schulze, the co-founder and former president of The Ritz Carlton…
Leveraging employee brands to augment your marketing strategy
Personal branding is incredibly important in marketing today, where individuals are constantly bombarded with brand messages from various sources. The podcast interview emphasizes the need for individuals to stand out in a crowded marketplace by telling their unique stories and showcasing their expertise.
#541 AI adoption is driving enterprise transformation, with Peter van der Putten, Pega
We are here at PegaWorld iNspire at the MGM Grand in Las Vegas, Nevada we’ve been seeing some amazing things, including how AI can transform the enterprise and I’ve had …
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