Maximizing SMS deliverability to reach audiences effectively
AI plays a crucial role in improving SMS message deliverability by reducing the chances of messages being falsely flagged as spam. There are many potential negative consequences of messages not being delivered, such as lost revenue, poor user experience, and missed opportunities for engagement. This underscores the significance of…
#602: Breaking down language barriers in customer service with Mike Clifton and Max Schwendner, Alorica
How many times have you felt misunderstood by customer service? Imagine if your brand could solve every communication barrier, regardless of language, in real-time. Could that transform your customer experience?
The effects of Google’s third-party cookie decision
Google’s decision to indefinitely delay the deprecation of third-party cookies has been met with mixed reactions from marketers and brands alike. For many, this news came as a relief, as they were not fully prepared for the impending cookie apocalypse that was on the horizon. The announcement from Google,…
#110 Why Your Survey Scores May Be Misleading
And it’s not just gamification
#5: Modernizing B2B: The Fast Track to Composable Commerce
In this insightful podcast episode, host Chad Solomonson engages with Lance Owide, the General Manager of B2B at BigCommerce, to discuss the evolving landscape of B2B commerce. Lance shares his …
#5: Three Ways to Battle Back And Get on Track to Follow Your Dreams After a Major Life Event
This is Kat Pattillo’s journey and she shares it with Worth Knowing. From her life-threatening experience in 2019 to becoming a leader in education reform, Kat’s perspective on life and career goals changed after her brush with death. Kat shares insights on resilience, long-term thinking, and advice for overcoming…
Prioritizing clarity and depth in a B2B content strategy
In the ever-evolving landscape of B2B marketing, one of the most significant challenges content creators face is striking a balance between clarity and depth.
#601: Improving the Customer Experience in a Feedback Recession with Isabelle Zdatny, Qualtrics
What if your customers are staying silent after a bad experience, or even a good one for that matter? If you’re waiting for feedback to drive improvement, the silence might already be costing you more than you think. Today, we’re exploring the future of customer feedback with Isabelle Zdatny,…
#19: One Amazing Thing about Rocketlane with Srikrishnan Ganesan
A lot of effort gets spent on the acquisition of new customers, whether you’re in a B2C or B2B-focused company. But the experience of onboarding customers can have a huge impact on their loyalty and retention. So companies that focus on improving the onboarding experience can take advantage of…
The significance of storytelling in the customer experience
There is great significance in storytelling and its relevance in transforming the culture of a company, particularly in the banking industry. Everence, as discussed in the podcast, is focused on three key strategies to enhance customer experience and employee engagement: increased relevance, youth to young adult focus, and operational…
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