men going around a warehouse

On-demand production enhances efficiency and customization

Dec 11, 2024

The ability to adapt and respond to consumer demands is no longer a luxury but a necessity for brands across various industries. On-demand production to support e-commerce and retail has emerged as a revolutionary strategy that enhances both efficiency and customization, particularly in sectors such as fashion, automotive, and…

#613: Building brands through collaboration, innovation, and sustainability with Eric Liedtke, Under Armour

#613: Building brands through collaboration, innovation, and sustainability with Eric Liedtke, Under Armour

Dec 11, 2024

Today we’re going to talk about the power of collaboration, innovation, and sustainability in building brands that make a huge impact on consumers while leaving a smaller impression on the Earth. To help me discuss this topic, I’d like to welcome Eric Liedtke, Executive Vice President of Brand Strategy,…

amdocs logo

Amdocs: Agentic Era Gives Birth to a New Branding Paradigm

Dec 10, 2024

Amdocs (NASDAQ: DOX), a leading provider of software and services to communications and media companies, today released a global study*, “Rethinking Brand and Customer Experience in the Agentic Era,” commissioned by Amdocs in collaboration with McCann Tech agency and Coleman Parkes, which explores the impact on brand identity as…

futuristic abstract geometric shape on blue background

AI regulation and its critical role in marketing strategy

Dec 10, 2024

In recent years, the integration of Artificial Intelligence (AI) into marketing strategies has transformed the landscape of how brands engage with consumers. While the potential benefits of AI—such as enhanced personalization, improved efficiency, and data-driven decision-making—are significant, the implementation of AI in marketing, particularly within regulated industries, raises critical…

#41: The Art of Business with Cade Martin

#41: The Art of Business with Cade Martin

Dec 10, 2024

Today we’re going to talk about art and business and the huge shifts in professional photography. Cade Martin’s work is rooted in collaboration, flexibility, and sparks of creativity. Every image tells a story, whether in the spotlight of campaigns or in the moments in between. Cade lives in the…

B2B Agility with Greg Kihlström

#32: The Amazonification of B2B ecommerce with Alex Sayyah at Aleran

Dec 10, 2024

Is your B2B buying experience stuck in the past? If you’re making your customers email for a quote while competitors offer seamless online purchasing, you could be losing the next generation of buyers. Today we’re discussing the Amazonification of B2B commerce with Alex Sayyah, CEO of Aleran Software. We’ll…

HubSpot to Acquire Frame AI, Unlocking the Power of Conversational Data with AI

HubSpot to Acquire Frame AI, Unlocking the Power of Conversational Data with AI

Dec 9, 2024

HubSpot, the leading customer platform for scaling businesses, today announced it has signed an agreement to acquire Frame AI, an AI-powered conversation intelligence platform. Frame AI’s technology transforms unstructured data—such as emails, calls, meetings, and conversations—into real-time insights and actionable recommendations, enabling businesses to anticipate customer needs and deliver…

close up shot of keys on a red surface

The increase in bot traffic threatens digital security

Dec 9, 2024

The rise of bot activity has emerged as a significant threat to digital security, and the implications of increased bot traffic are profound and far-reaching. Let’s explore the challenges and opportunities presented by the proliferation of bots, particularly in the context of security vulnerabilities across various sectors.

GETTING THINGS DONE RIGHT: STRATEGIES & PRACTICAL TIPS

GETTING THINGS DONE RIGHT: STRATEGIES & PRACTICAL TIPS

Dec 9, 2024

Why You Can’t Miss This Episode This episode dives deep into practical strategies for getting things done right, balancing the needs of customers, employees, and businesses. Michelle Spaul, a seasoned CX consultant, shares actionable tips to ensure…

The Agile Brand with Greg Kihlström

#612: Shared understanding of business needs with Patty Soltis, Upwork

Dec 9, 2024

As a leader, it’s not enough to simply provide clear instructions of what you want done. Today we’re going to talk about the need for everyone on a team to understand the business needs and objectives of the overall organization or business unit they are contributing to. To help…


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