Month: February 2025

Pega today announced Pega Customer Engagement Blueprint, a generative AI-powered collaboration tool that helps marketing, customer experience, and AI practitioners design customer engagement programs with precision, speed, and clarity. This solution – powered by Pega GenAI BlueprintTM – provides scalability and advanced gen AI capabilities that enable any user…

Constructor, the leading AI-powered search and product discovery platform for enterprise ecommerce companies, today announced key milestones from a record-breaking FY24 (Feb. 1, 2024, to Jan. 31, 2025). During the past year, Constructor nearly doubled revenue, nearly tripled its valuation in a new funding round, expanded its global client…

The potential of artificial intelligence (AI) to transform customer experiences and drive business growth is immense. However, despite the vast amounts of data available, research indicates that only 20% of retailers are effectively leveraging this data through advanced analytics and AI. The key to unlocking the remaining 80% lies…

It’s nice to think that AI can just magically solve our organizational and operational challenges – and in many cases it can, but being successful takes planning and thinking through the details. So what if there was a generative AI tool that helped with that part of things -…

Effective communication—the right message, on the right platform, at the right time—has become a cornerstone of successful customer engagement. As businesses navigate the complexities of customer interactions, the advent of mobile applications has transformed traditional communication methods. Let’s explore the advantages of mobile apps in enhancing secure communication, particularly…

With Rich Dorfman, a seasoned CX professional from Eastern Bank, we discover the strategies and principles that drive successful customer experience in the banking industry. Learn how Eastern Bank leverages customer feedback and employee engagement to…

When it comes to building brand loyalty, are you doing enough to turn your brand story into real-life, customer-driven experiences? Today, we’re joined by Dawn Fichot, the Head of Marketing …

Businesses are constantly seeking effective ways to connect with their customers. Among various communication channels, SMS (Short Message Service) has emerged as a powerful tool for fostering direct customer engagement. SMS offers a unique avenue for businesses to create meaningful connections with their audience. Let’s explore the advantages of…

With optimized online experiences being paramount to a great customer experience, the importance of accessibility cannot be overstated. Thus, the impact of digital accessibility on brand reputation is profound and multifaceted. With a growing emphasis on inclusivity, brands that fail to prioritize accessibility risk alienating a significant portion of…

In a shift that could reshape the digital travel landscape, new research indicates that the longstanding “big brand bias” in search results may diminish with the rise of AI-driven tools like ChatGPT and Copilot. Historically, search engines such as Google have rewarded larger, established travel brands with higher visibility,…