Balancing automation with human touch in the patient experience
The healthcare landscape is undergoing a significant transformation, driven by technological advancements and a growing emphasis on patient-centered care. One of the pivotal discussions in this evolution is the balance between hyper automation and maintaining the essential human touch in healthcare interactions.
#641: Creating brand-savvy AI and a marketer-first DXP with Dave O’Flanagan, CEO of Sitecore
As AI is reshaping how marketers create and deliver digital experiences, how do brands ensure that automation doesn’t strip away authenticity? Marketers are relying more on AI-powered tools, but can AI truly be brand-savvy and understand the nuances of a company’s voice and identity? Joining us today is Dave…
Stuck? Unlock Trust to Get Approval!
Are you a customer experience leader facing roadblocks when trying to get your initiatives approved? In this episode, Mark delves into the power of trust with Charlie Green, co-author of “The Trusted Advisor,” to uncover strategies for breaking…
Enhancing AI-assisted software engineering through transparency
In software development, transparency has emerged as a critical factor in enhancing efficiency and productivity. As organizations increasingly rely on complex codebases and collaborative teams, understanding the intricacies of software creation becomes paramount. The recent discussions surrounding generative AI and its impact on software development underscore the importance of…
Sitecore Supercharges Intelligent Digital Experience Platform and Content Management System for Marketers
Sitecore®, a global leader in digital experience software, today announced more than 250 market-leading innovations for its intelligent digital experience platform (DXP) and content management system (CMS). Highlights include big advances in Sitecore Stream AI capabilities and key solutions – all designed to empower marketers to build and deploy…
Balancing Personalization with Data Privacy
The demand for personalized experiences is at an all-time high. Consumers increasingly expect brands to understand their preferences and deliver tailored content, products, and services. However, this desire for personalization must be balanced with growing concerns about data privacy. Striking this balance is crucial for brands aiming to foster…
#640: Measuring the ROI on Out of Home with Jeremy Flynn from Clear Channel Outdoor
Joining us today is Jeremy Flynn, Senior Vice President of Data Products & Strategy at Clear Channel Outdoor. Jeremy is at the forefront of innovating out-of-home (OOH) advertising, helping brands navigate modern marketing challenges by enhancing the value of their media investments. With a deep understanding of privacy-conscious solutions,…
Introducing the eTail Unplugged Podcast for eCommerce Professionals
Worldwide Business Research (WBR), the team behind the globally renowned eTail events, is thrilled to announce the launch of its podcast, eTail Unplugged. Co-hosted by Kristin Schoenstein, Elizabeth Robillard, and Leo Martinez, the show brings exclusive insights, innovative strategies, and actionable takeaways from eCommerce leaders directly to professionals worldwide.
SAP Debuts Business Data Cloud with Databricks to Turbocharge Business AI
SAP today announced SAP Business Data Cloud, a groundbreaking solution that unifies all SAP and third-party data throughout an organization, providing the trusted data foundation organizations need to make more impactful decisions and foster reliable AI.
Centralized AI enhances marketing collaboration
In today’s fast-paced digital environment, marketers are increasingly turning to artificial intelligence (AI) to streamline their processes and improve their overall effectiveness. The integration of AI into marketing strategies has the potential to revolutionize how teams collaborate and execute campaigns. However, the current landscape reveals a significant challenge: while…
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